The Display Network (formerly known as the Content Network) is one part of the Google Network, our name for all the webpages where AdWords ads can appear including Google Search results and other parts of the Search Network. Your ads can be automatically matched to websites and other placements like mobile phone apps, when your keywords are related to the sites' content. You can also choose to target specific sites, pages about specific topics, demographic groups, and more.
Display Advertising lets you place ads across a vast variety of the Internet to connect with potential customers. Display covers it all, sites both large and small. Display accepts all types of ads - text, image, interactive and video ads. Once you create your ads you can choose from many options to best place those ads on websites that are relevant to your business goals.
Is Display Advertising Right for Your Business?
Display advertising can be a very powerful part of a successful PPC strategy. Some businesses will strive more than others with Display, but using best practices will help target success from the start while avoiding fishing in an empty sea. If we determine your business is right for Display Advertising, it can be a vast opportunity to grow your PPC exposure.
How Can Horizon PPC Help with Display Advertising?
Display Advertising is advanced and risky. Much can be made or broken by your strategy and management. Display needs a solid plan and structure, as well as constant monitoring and adjusting for success. We will bring the necessary experience needed to build a proper Display campaign to meet your goals.
Where Can Display Ads Be Found?
Display ads are found all over the Internet. Sites both large and small tap into Display advertising to earn money from the networks at Google and Bing. Below is a sample of some of the more well known sites that your ads may be found.
What Do Display Ads Look Like?
Display ads come in all shapes and sizes...images, text, video, media rich images and more. Below are a few examples of some basic image ads you may find while surfing the Internet.