Social media signals play a large role in modern online marketing strategies, and at Horizon PPC we incorporate the best practices and the most effective tools to deliver the social marketing campaign that will support all the other marketing efforts and build a community of customers.
Social media strategies have to be planned and implemented based on numbers and performance. This is not something that can be done by just guessing or what you “feel” your community wants to see. You need to act and react to the trends in the industry to answer the needs of your potential customers and deliver the content, information, and interaction they expect.
Social Media Brand and Conversation Monitoring
Who is talking about you? Is the general sentiment around your company positive or negative? At Horizon PPC we use intelligent software solutions to constantly monitor your social streams for mentions, review, questions, and complaints. You can start interacting with your community while we provide suggestions for publishing and responding in a way that will improve your online reputation and build a consistent brand image.
You can stay up to date with the trends in your community with our sentiment analysis reports. Tracking and understanding the positive or negative elements of the comments happening around your brand is crucial to managing your reputation online, and staying on top of any negative comments that can be appropriately addressed. We provide a rich variety of reports and will work closely with you to effectively use the information in them.
Social Media Strategy and Publishing
Your overall social media strategy needs to focus on improving your ROI and Cost per Lead. At Horizon PPC, our social media experts use numbers- and performance-based strategies to build the campaign that works for you.
You can take advantage of our experience and knowledge to build a strategic roadmap for increased social media reach, better ROI, and stronger online presence. We start by looking at the level of competition in your industry and then provide ideation, help produce relevant and timely content (including graphic design), and publish the (pre-approved) content for you. In other words, we can provide your business with end-to-end social media fulfillment.
Horizon PPC team will also track the amount of traffic, revenue, and community engagement generated through the social media campaign. We also provide detailed reports on how your network has grown through these efforts, including the success, engagement, and reach of the posts as well as the site traffic, leads, and ROI referred from each post. We will also keep you updated on the post frequency and how that has helped develop your network.
Social Media Tools
There are a lot of options out meant to streamline social media activities, and our experts will advise and train your existing staff on the “best of breed” tools and platforms. We’ll show you the best practices and processes that will help improve your strategy and execution.
These tools allow us to handle brand monitoring, reputation management, sentiment analysis, all while tracking reach and engagement. We will also show you how to make the most of these tools in your own efforts.