Connect with your audience precisely when they show interest
The web is growing. Each day, users browse the web exploring their passions across millions of web pages. What if you can connect with users as they read web content that’s directly related to what you’re selling? With Google’s powerful contextual targeting, you can.
- Show your message to users exactly when they’re reading about your products and services across the millions of web pages in our network – automatically, and in real time.
- Sophisticated technology scans and understands web page content based on factors like words on a page, frequency of words, linguistics, page structure, and more, to ensure your ads are precisely targeted.
- Ensure utmost precision by combining contextual targeting with other targeting, such as remarketing, frequency capping, exclusion controls and other proprietary targeting technology.
- Just as our algorithms use contextual signals to show your ads on relevant pages, the same technology ensures your ads don’t appear next to undesirable content to ensure brand safety.