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Remarketing Ads

Re-engage your customers across our network

You can reach customers who have shown an interest in your product or service by visiting your site and show them relevant ads across The Google Display Network. It's a powerful way to match the right people with the right message.

Re-engage your customers across our network

With remarketing, you can reach customers who have shown an interest in your product or service by visiting your site, and show them relevant ads across the Google Display Network. It’s a powerful way to match the right people with the right message.

  • Reach the majority of the users on your remarketing lists with the vast scale of our network. Reach them multiple times in a month, week, or even in a single day.
  • Easily create custom list combinations to reach exactly the right customer.
  • Combine with contextual targeting, frequency capping, and other proprietary technology to target with the utmost precision.

Plus, you get the same pricing flexibility as all Display Network campaigns – you select the maximum amount you’ll pay for clicks, conversions, or impressions.

What It Does

Remarketing lets you show ads to users who’ve previously visited your website as they browse the Web.

When you use remarketing, you’ll tag pages of your site that correspond to certain categories you want to promote. For example, you could add a “TV” tag on all of the pages where you sell televisions. You can then create an AdWords campaign to show highly relevant messages (such as ads displaying a special offer on TVs) to people who’ve visted these pages as they browse sites across the Google Display Network.

Why You’d Use It

Remarketing is a powerful way to stay engaged with your target audience. Presenting them with highly relevant ads and offers across the Web — and making sure your brand is top of mind when they’re ready to buy –- can radically improve ROI. Achieve even higher conversions by combining other targeting methods, such as interest categories, demographics, or keyword campaigns. For example, if you wanted to expand the reach of your fashion brand, you could target only women between the ages of 18-24 who have not yet visited your site, and present them with an offer that is tailored to them.